Proudly small and independent Italian denim label. Being small we are able to control every single step of the production chain, so we can make sure that every jeans is produced in line with our values: ethical, sustainable and made with only the highest quality materials.

This is what we are passionated about, and what we are good in.

Inspired by the Italian “Saper vivere” and “Easy chic” style. Our creative sparks comes from our passion for design, art and culture.

Our jeans lines are created to embody the contemporary and pure idea of elegance and timeless style. Our goal is to inspire people, not only dress them.


We make artisanal, high quality denims, inspired by the the Italian positive and easy-chic way of living.
Our attitude reflects the one of our consumers: we are open to the world, curious and passionate about what we do.
This curiosity drives us to constantly create and innovate.
We prefer to watch to the future with optimism and excitement rather than celebrate our past.
We refuse the idea of luxury as status seeking and elitism.
For us it is more about making unforgettable experiences, traveling the world, consuming artisanal and crafted products.
This is where we get our inspiration from and this is where our denims belong.